# 2.3.1 – Trrue Invest

The TRRUE Invest business model and strategy has been developed following detailed competitor analysis of the crowdfunding landscape. TRRUE will offer a more innovative and digital Investment Platform than the market-leading competitors shown below, as well as specialising in Impact Investment<br>

<div align="center" data-full-width="true"><figure><img src="https://1431920048-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOermm4IYGrZ41QK5zCAh%2Fuploads%2FLH9qqVUyKx3oRTOJcW0J%2Ffig3.jpg?alt=media&#x26;token=487c3557-fa56-4085-8df6-eb68da104474" alt="" width="563"><figcaption><p>Fig 3. Crowdfunding Competitor Analysis</p></figcaption></figure></div>

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Other relevant competitors were investigated, including Web3 security token or RWA platforms to consider their blockchain mechanics and layer 1 blockchains, in our development of the token economic model for TRRUE Coin.